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Ad Age Data Conference Explores Most Effective Ways Marketers Can Use Data
"Data-driven marketing" may be the most popular phrase in the advertising space, but just because everyone's talking about it doesn't mean they understand the implications for your business. One thing...
View ArticleAmex, Unilever and More to Speak at Ad Age's October 8 Data Conference
Just a few years ago, all the talk was about Big Data -- what it is, why you should invest in it, what its impact would be.We've quickly moved beyond that. Today's data conversation is much deeper and...
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